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Penyakit tidak menular menjadi ancaman kematian global, 15 juta orang usia 30–70 tahun akan meninggal setiap tahun akibat penyakit tidak menular. Penyakit ini disebabkan antara lain karena konsumsi pangan yang mengandung gula garam berlebih. Informasi nilai gizi pangan olahan menjadi alternatif membantu konsumen mengonsumsi pangan olahan sesuai kebutuhan gizi. Logo “pilihan lebih sehat” menjadi inovasi pemerintah dalam melindungi konsumen. Penelitian logo “pilihan lebih sehat” belum pernah dilakukan di Indonesia. Tujuan penelitian untuk mengetahui persepsi dan perilaku konsumen terhadap logo “pilihan lebih sehat” pangan olahan. Metode penelitian survei pada subjek 63 orang di Jakarta, mayoritas usia 24-54 tahun (85,7%) dan pendidikan perguruan tinggi (84,1%). Hasil penelitian menunjukan responden memiliki persepsi positif 54% dan perilaku baik 68,3% terhadap penerapan logo. Korelasi antara tempat tinggal di Jakarta dengan persepsi responden terhadap penerapan logo yaitu hanya Jakarta Utara yang memiliki persepsi negatif dibawah 50,0% (33,3%) sedangkan Jakarta Timur 71,4% responden berpersepsi positif. Korelasi antara tempat tinggal di Jakarta dengan perilaku responden terhadap penerapan logo yaitu ≥50,0% responden di semua wilayah Jakarta memilki perilaku yang baik terhadap penerapan logo. Hasil bivariat antara usia dengan persepsi responden, terlihat sebagian besar responden usia 25–54 tahun memiliki persepsi baik (74,1%) terhadap penerapan logo. Analisis bivariat antara usia dengan perilaku responden terlihat responden usia 25–54 tahun berperilaku positif (59,3%). Hal ini menandakan ada dukungan konsumen terhadap penerapan pencantuman logo. Penelitian lebih lanjut diperlukan untuk mengetahui persepsi dan perilaku konsumen terhadap penerapan logo “pilihan lebih sehat” dengan karakteristik tempat tinggal serta pendidikan terakhir responden yang lebih beragam.
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Referensi
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- The Indonesian FDA. (2021). Indonesian FDA Regulation Number 26 of 2021 on Nutrition Information on Processed Food Labels. The Indonesian FDA (pp. 1–16).
- BPS-Statistics Indonesia Jakarta Province. (2021). Population of Jakarta Province by Age Group and Gender 2019-2021. https://jakarta.bps.go.id/indicator/12/111/1/jumlah-penduduk-provinsi-dki-jakarta-menurut-kelompok-umur-dan-jenis-kelamin.html
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- Fanda, R. B., Salim, A., Muhartini, T., Utomo, K. P., Dewi, S. L., & Samra, C. A. (2020). Policy Brief Mengatasi Tingginya Konsumsi Minuman Berpemanis di Indonesia. Pusat Kebijakan dan Manajeman Kesehatan.
- Fatimah S, Ruhaya S, Z. M. (2019). Consumer Attitude Regarding Food Labelling and Perception of Healthier Choice Logo (HCL). Biomedical Journal of Scientific & Technical Research, 17(1), 12459–12464. https://doi.org/10.26717/bjstr.2019.17.002936
- Feunekes, G. I. J., Gortemaker, I. A., Willems, A. A., Lion, R., & van den Kommer, M. (2008). Front-of-pack nutrition labelling: testing effectiveness of different nutrition labelling formats front-of-pack in four European countries. Appetite, 50(1), 57–70. https://doi.org/10.1016/J.APPET.2007.05.009
- Hapsari, D. R., Kusumaningrum, I., Aminah, S., & Puspitasari, S. D. (2019). Studi Kasus Pengaruh Logo Halal dan Kesadaran Halal terhadap Keputusan Pembelian Bakso Sapi di Ciawi - Bogor. Jurnal Agroindustri Halal, 5(2), 196–203. https://doi.org/10.30997/jah.v5i2.1965
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- Jiang, T. B., Deng, Z. W., Zhi, Y. P., Cheng, H., & Gao, Q. (2021). The Effect of Urbanization on Population Health: Evidence From China. Frontiers in Public Health, 9, 706982. https://doi.org/10.3389/FPUBH.2021.706982/BIBTEX
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- Kumarga, M. F., Muhandri, T., & Hasanah, U. (2024). Effectiveness, Consumer’s Perception, and Behavior Towards Healthier Choice Logo on Indonesian Instant Noodles in Jakarta. Jurnal Gizi Dan Pangan, 19(2), 117–126. https://doi.org/10.25182/jgp.2024.19.2.117-126
- Leal, J. S. V., Fogal, A. S., Meireles, A. L., Cardoso, L. de O., Machado, Í. E., & Menezes, M. C. de. (2022). Health economic impacts associated with the consumption of sugar-sweetened beverages in Brazil. Frontiers in Nutrition, 9(December). https://doi.org/10.3389/fnut.2022.1088051
- Malik, V. S., & Hu, F. B. (2022). The role of sugar-sweetened beverages in the global epidemics of obesity and chronic diseases. Nature Reviews Endocrinology, 18(4), 205–218. https://doi.org/10.1038/s41574-021-00627-6
- Muangsri, K., Tokaew, W., Sridee, S., & Chaiyasit, K. (2021). Health communication to reduce sugar consumption in Thailand. Functional Foods in Health and Disease, 11(10), 484–498. https://doi.org/10.31989/ffhd.v11i10.833
- Ndubuisi, N. E. (2021). Noncommunicable Diseases Prevention In Low- and Middle-Income Countries: An Overview of Health in All Policies (HiAP). Inquiry (United States), 58. https://doi.org/10.1177/0046958020927885
- Nguyen Ngoc, H., Photi, J., Tangsuphoom, N., & Kriengsinyos, W. (2023). Uptake of Front-of-Package Nutrition Labeling Scheme after 5 Years of Adoption in Thailand: An Analysis of New Launched Pre-Packaged Food and Beverages Products. Nutrients, 15(14). https://doi.org/10.3390/nu15143116
- Pinchoff, J., Mills, C. W., & Balk, D. (2020). Urbanization and health: The effects of the built environment on chronic disease risk factors among women in Tanzania. PLOS ONE, 15(11), e0241810. https://doi.org/10.1371/JOURNAL.PONE.0241810
- Dina Puspita Sari Daulay, Lismawarni Lismawarni, & Rita Hartati. (2024). The Impact of Food Label Perception and Nutrition Literacy on Communication Behavior : A Case Study of Medan State University Students. Fonologi : Jurnal Ilmuan Bahasa Dan Sastra Inggris, 2(4), 271–286. https://doi.org/10.61132/fonologi.v2i4.1237,
- Rakasiwi, L. S. (2021). Pengaruh Faktor Demografi dan Sosial Ekonomi terhadap Status Kesehatan Individu di Indonesia. Kajian Ekonomi Dan Keuangan, 5(2), 146–157. https://doi.org/10.31685/kek.v5i2.1008
- Retno, D., & Fatmah. (2019). The impact of front-of-package traffic light (FoPTL) in the senior high school students’ nutrition labels comprehension. Current Research in Nutrition and Food Science, 7(3), 918–926. https://doi.org/10.12944/CRNFSJ.7.3.30
- Sulong, F., Ibrahim, N. S., Norrahim, N. M., Aziz, L. H. A., Zawawi, N. I. A. A., & Nor, N. M. (2023). Acceptance and effectiveness of the Healthier Choice Logo (HCL) among food industries in Malaysia. Malaysian Journal of Nutrition, 29(2), 355–366. https://doi.org/10.31246/mjn-2022-0137.
- Swarjana, I. K. (2022). Konsep Pengetahuan, Sikap, Perilaku, Persepsi, Sterss, Kecemasan, Nyeri, Dukungan Sosial, Kepatuhan, Motivasi, Kepuasan, Pandemi Covid-19, Akses Layanan Kesehatan.
- Vargas-Meza, J., Jáuregui, A., Pacheco-Miranda, S., Contreras-Manzano, A., & Barquera, S. (2019). Front-of-pack nutritional labels: Understanding by low- And middle-income Mexican consumers. PLoS ONE, 14(11), 1–16. https://doi.org/10.1371/journal.pone.0225268
- WHO. (2013). Global action plan for the prevention and control of noncommunicable diseases 2013-2020. WHO, 7(2). https://doi.org/10.3390/soc7020010
- WHO. (2018). Noncommunicable Diseases Country Profiles 2018. WHO. https://doi.org/10.1002/9781119097136.part5
- World Instant Noodles Association. (2021). Global Demand for Instant Noodles. World Instant Noodles Association. https://instantnoodles.org/en/noodles/demand/ranking/
Referensi
BPS-Statistics Indonesia. (2017). Expenditure for Consumption of Indonesian Population by Province. BPS-Statistics Indonesia (Vol. 7, Issue 1). https://www.bps.go.id/publication/download.html?nrbvfeve=YTc1ODBjM2FkYzQ2Y2Y5MjI3OGVjZTU4&xzmn=aHR0cHM6Ly93d3cuYnBzLmdvLmlkL3B1YmxpY2F0aW9uLzIwMTgvMDYvMTEvYTc1ODBjM2FkYzQ2Y2Y5MjI3OGVjZTU4L3BlbmdlbHVhcmFuLXVudHVrLWtvbnN1bXNpLXBlbmR1ZHVrLWluZG9uZXNpYS1wZXIt
The Indonesian FDA. (2019). Indonesian Food and Drug Administration Regulation Number 22 of 2019 on Nutrition Information on Processed Food Labels. The Indonesian FDA, 53, 1689–1699.
The Indonesian FDA. (2021). Indonesian FDA Regulation Number 26 of 2021 on Nutrition Information on Processed Food Labels. The Indonesian FDA (pp. 1–16).
BPS-Statistics Indonesia Jakarta Province. (2021). Population of Jakarta Province by Age Group and Gender 2019-2021. https://jakarta.bps.go.id/indicator/12/111/1/jumlah-penduduk-provinsi-dki-jakarta-menurut-kelompok-umur-dan-jenis-kelamin.html
Engelhardt, K., Nishida, C., Reid, J., & Kelly, B. (2023). Nutrition labelling for NCD prevention and control. Noncommunicable Diseases: A Compendium, 179–185. https://doi.org/10.4324/9781003306689-27
European Commission. (2022). JRC Science for Policy Report: Front-of-pack nutrition labelling schemes: an update of the evidence. European Commission. https://doi.org/10.2760/932354
Fadlillah, H. N., Nuraida, L., Purnomo, E. H., Studi, P., Profesional, M., Pangan, T., Pascasarjana, S., Pertanian Bogor, I., Ilmu, D., & Pertanian, T. (2015). Kepedulian Konsumen terhadap Label dan Informasi Bahan Tambahan Pangan (BTP) pada Label Kemasan Pangan di Kota Bogor Consumer Awareness on Label of Food Packaging and Information of Food Additives in Bogor City. ©JMP2015 Jurnal Mutu Pangan, 2(1), 119–126.
Fanda, R. B., Salim, A., Muhartini, T., Utomo, K. P., Dewi, S. L., & Samra, C. A. (2020). Policy Brief Mengatasi Tingginya Konsumsi Minuman Berpemanis di Indonesia. Pusat Kebijakan dan Manajeman Kesehatan.
Fatimah S, Ruhaya S, Z. M. (2019). Consumer Attitude Regarding Food Labelling and Perception of Healthier Choice Logo (HCL). Biomedical Journal of Scientific & Technical Research, 17(1), 12459–12464. https://doi.org/10.26717/bjstr.2019.17.002936
Feunekes, G. I. J., Gortemaker, I. A., Willems, A. A., Lion, R., & van den Kommer, M. (2008). Front-of-pack nutrition labelling: testing effectiveness of different nutrition labelling formats front-of-pack in four European countries. Appetite, 50(1), 57–70. https://doi.org/10.1016/J.APPET.2007.05.009
Hapsari, D. R., Kusumaningrum, I., Aminah, S., & Puspitasari, S. D. (2019). Studi Kasus Pengaruh Logo Halal dan Kesadaran Halal terhadap Keputusan Pembelian Bakso Sapi di Ciawi - Bogor. Jurnal Agroindustri Halal, 5(2), 196–203. https://doi.org/10.30997/jah.v5i2.1965
Hawley, K. L., Roberto, C. A., Bragg, M. A., Liu, P. J., Schwartz, M. B., & Brownell, K. D. (2013). The science on front-of-package food labels. Public Health Nutrition, 16(3), 430–439. https://doi.org/10.1017/S1368980012000754
Jiang, T. B., Deng, Z. W., Zhi, Y. P., Cheng, H., & Gao, Q. (2021). The Effect of Urbanization on Population Health: Evidence From China. Frontiers in Public Health, 9, 706982. https://doi.org/10.3389/FPUBH.2021.706982/BIBTEX
Kementerian Kesehatan. (2018). Laporan Nasional RISKESDAS 2018. In Kementerian Kesehatan RI (Vol. 1, Issue 1). https://www.kemkes.go.id/article/view/19093000001/penyakit-jantung-penyebab-kematian-terbanyak-ke-2-di-indonesia.html
Kumarga, M. F., Muhandri, T., & Hasanah, U. (2024). Effectiveness, Consumer’s Perception, and Behavior Towards Healthier Choice Logo on Indonesian Instant Noodles in Jakarta. Jurnal Gizi Dan Pangan, 19(2), 117–126. https://doi.org/10.25182/jgp.2024.19.2.117-126
Leal, J. S. V., Fogal, A. S., Meireles, A. L., Cardoso, L. de O., Machado, Í. E., & Menezes, M. C. de. (2022). Health economic impacts associated with the consumption of sugar-sweetened beverages in Brazil. Frontiers in Nutrition, 9(December). https://doi.org/10.3389/fnut.2022.1088051
Malik, V. S., & Hu, F. B. (2022). The role of sugar-sweetened beverages in the global epidemics of obesity and chronic diseases. Nature Reviews Endocrinology, 18(4), 205–218. https://doi.org/10.1038/s41574-021-00627-6
Muangsri, K., Tokaew, W., Sridee, S., & Chaiyasit, K. (2021). Health communication to reduce sugar consumption in Thailand. Functional Foods in Health and Disease, 11(10), 484–498. https://doi.org/10.31989/ffhd.v11i10.833
Ndubuisi, N. E. (2021). Noncommunicable Diseases Prevention In Low- and Middle-Income Countries: An Overview of Health in All Policies (HiAP). Inquiry (United States), 58. https://doi.org/10.1177/0046958020927885
Nguyen Ngoc, H., Photi, J., Tangsuphoom, N., & Kriengsinyos, W. (2023). Uptake of Front-of-Package Nutrition Labeling Scheme after 5 Years of Adoption in Thailand: An Analysis of New Launched Pre-Packaged Food and Beverages Products. Nutrients, 15(14). https://doi.org/10.3390/nu15143116
Pinchoff, J., Mills, C. W., & Balk, D. (2020). Urbanization and health: The effects of the built environment on chronic disease risk factors among women in Tanzania. PLOS ONE, 15(11), e0241810. https://doi.org/10.1371/JOURNAL.PONE.0241810
Dina Puspita Sari Daulay, Lismawarni Lismawarni, & Rita Hartati. (2024). The Impact of Food Label Perception and Nutrition Literacy on Communication Behavior : A Case Study of Medan State University Students. Fonologi : Jurnal Ilmuan Bahasa Dan Sastra Inggris, 2(4), 271–286. https://doi.org/10.61132/fonologi.v2i4.1237,
Rakasiwi, L. S. (2021). Pengaruh Faktor Demografi dan Sosial Ekonomi terhadap Status Kesehatan Individu di Indonesia. Kajian Ekonomi Dan Keuangan, 5(2), 146–157. https://doi.org/10.31685/kek.v5i2.1008
Retno, D., & Fatmah. (2019). The impact of front-of-package traffic light (FoPTL) in the senior high school students’ nutrition labels comprehension. Current Research in Nutrition and Food Science, 7(3), 918–926. https://doi.org/10.12944/CRNFSJ.7.3.30
Sulong, F., Ibrahim, N. S., Norrahim, N. M., Aziz, L. H. A., Zawawi, N. I. A. A., & Nor, N. M. (2023). Acceptance and effectiveness of the Healthier Choice Logo (HCL) among food industries in Malaysia. Malaysian Journal of Nutrition, 29(2), 355–366. https://doi.org/10.31246/mjn-2022-0137.
Swarjana, I. K. (2022). Konsep Pengetahuan, Sikap, Perilaku, Persepsi, Sterss, Kecemasan, Nyeri, Dukungan Sosial, Kepatuhan, Motivasi, Kepuasan, Pandemi Covid-19, Akses Layanan Kesehatan.
Vargas-Meza, J., Jáuregui, A., Pacheco-Miranda, S., Contreras-Manzano, A., & Barquera, S. (2019). Front-of-pack nutritional labels: Understanding by low- And middle-income Mexican consumers. PLoS ONE, 14(11), 1–16. https://doi.org/10.1371/journal.pone.0225268
WHO. (2013). Global action plan for the prevention and control of noncommunicable diseases 2013-2020. WHO, 7(2). https://doi.org/10.3390/soc7020010
WHO. (2018). Noncommunicable Diseases Country Profiles 2018. WHO. https://doi.org/10.1002/9781119097136.part5
World Instant Noodles Association. (2021). Global Demand for Instant Noodles. World Instant Noodles Association. https://instantnoodles.org/en/noodles/demand/ranking/